What is Google Adwords and PPC?
Google AdWords is an online advertising platform which is used to display short and comprehensive advertisements by advertisers. Advertisers bid on specific keywords to display their clickable ads in Google’s search results. Google AdWords is based on pay-per-click (PPC) advertising model. PPC is an Internet marketing model in which for every clicked ads advertiser have to pay is called that also stands for pay-per-click
First Idea Web is the market leader in PPC marketing. We have the team of experts who will improve ROI with measurable results. We design innovative and successful Google ads campaigns according to your specific industry, marketing strategy, and ads budget. Moreover, we do:
- Continuing evaluation
The main focus is to enhance awareness of your product/ service/ brand among target audience through our brand lift service.
We firstly do the research on your competitive insights free of charge. So you will get to know: Total spendings of your competitors on paid search ads, Total Click Per Month and Total impressions Per Month
We provide you with an all-inclusive strategy plan of using the competitive insights and Adwords / SEM / PPC. Along with this, you will get a recommendation of targeting the audience in different ways to achieve digital objectives and goals.
Campaign varies from product, brands, or industry. We ensure the effectiveness of the campaign to reach your goals with effective KPIs. First Idea Web is a right place for E-Marketing. We know when and how advertising works!.
Campaign Setup & Execution
Division of campaigns into certain ad groups according to industries/product/services/geographies of the target audience for best optimization
We select the best keywords and write eye-catching text to create Text Ads. We use different features like call extensions, callouts, site links, and many more.
Use of best-aligned strategy for bidding with well defined KPI with respect to the campaign. It will be followed by Cost per Click (CPC) / Cost per Thousand Impressions (CPM) / Cost per Acquisition (CPA).
We provide a list of keywords for proper consultation of your product, service, audience, industry, competitor, and many more. So, the client will provide the details of industry, product/service, networking, and target audience.
Convert free text, image, and video ads into the ad gallery. Combine a dynamic remarketing campaign with an ad gallery design to create great ads for all your products or services.
Google Adwords Campaign Remarketing
Connect with those who have already interacted with your website or mobile application with remarketing. That way, you can strategically position your ads for these audiences as you browse Google or their partners’ websites. We provide you with more specific information or encourage these audiences to make an offer.
Regardless of whether you want to improve your business, increase the number of registrations, or increase the visibility of your activities, remarketing is a strategic part of your ads. Here are some of the benefits of remarketing victimization:
Campaign Management & Reporting Services
We will optimize your campaign on a daily, weekly, monthly basis.
What we will do?
- Removal of underperforming or ads/keywords
- Testing new ads/keywords
- Adding negative keywords
- Landing page optimization to enhance the quality score
What you will get?
- Monthly reports with metrics and results of the campaign
- Summary of optimization
- Summary of insights with the previous and current progress
- And, summary of ad groups and keywords